Argentium 960 · Wholesale and private label
Alloy from London·Crafted in India·For the world
Fine silver content. Above sterling, above the Britannia standard.
By weight, not by unit. Spread across as many designs as you like.
Licensed by Argentium International, London. Winged Unicorn stamped on every piece.
UK, EU, US, Canada, Gulf, Australia, Singapore, Hong Kong, India.
The range · twelve in-house designs
These twelve were drawn in-house and developed into production-ready models. Take them as they stand under your own name, or use them as a starting point and we will redraw to your brief.
Every piece is made to order in Argentium 960 and stamped with the Winged Unicorn. Weight, chain length, finish and stone specification are set by you at the CAD stage.
Production renders and first samples shown. Finished pieces are produced to the approved CAD and sample.
Where it sits
Jewellery a retailer can stock, mapped by what the metal does after the customer walks out with it.
The gap in the middle is where a silver range earns a second order.
Setting and finishing
Work from the production floor, shown for setting technique and finish quality rather than as a catalogue. These are in sterling with coloured stones. The same benches, tolerances and settings run in Argentium 960.
Reference work. Available to reproduce in Argentium 960 to your specification, or as a starting point for a private label design.
Proof
The Winged Unicorn and the grade number, on a finished piece from our own bench. Anyone can write Argentium on a website. This is the part a buyer can hold.
The metal
Sterling silver is alloyed with copper, and copper is what turns it grey. Argentium replaces the copper with germanium, which forms a clear protective layer instead. That single substitution is the whole difference.
| Property | Sterling silver · 925 | Argentium 960 · Argentia |
|---|---|---|
| Silver content | 92.5% | 96.0%, above the Britannia standard |
| Other alloy | Copper | Germanium, forms a self-regenerating protective layer |
| Tarnish | Within months | Up to 7× more resistant, and improves with age |
| Plating | Usually rhodium plated to hide tarnish | None needed, nothing to wear through |
| Colour | Warmer, copper in the alloy | Whiter, no copper |
| Skin | Copper reaction can mark skin | Nickel free and hypoallergenic |
| Source | Mixed, usually untraceable | 100% recycled silver, licensed alloy from London |
| Mark | 925 stamp | Winged Unicorn, stamped on every piece |
| Your cost after sale | Replating, re-polishing, tarnish returns | None of those |
The Winged Unicorn, stampedThe Argentium Guild's mark, certifying 96 per cent silver content and recognised internationally. It goes on every piece we make, so your customer can verify the metal without taking your word for it. Argentia is an Argentium Silver Trademark Registered User, number AS2475, licensed by Argentium International Limited, London.
We buy the master alloy under licence from the inventor's own company at Dunn Street, Dalston, London E8, directly rather than through a trading layer. Most silver suppliers cannot tell a buyer where their metal originates. We can name the company, the street and the man who invented it, and we hold their licence: Registered User AS2475.
Invented the alloy at Middlesex University, London. Our metal comes from his company on Dunn Street.
“I am a trained silversmith and a Freeman of the Worshipful Company of Goldsmiths.”
How a quote is built
Precious metal pricing is arithmetic, not negotiation. Every quote we send breaks into these four parts, so you can see exactly what moves when you change the specification.
Finished weight of the piece multiplied by the Argentium rate on the day. Silver moves daily, so quotes carry a validity window rather than a fixed forever price.
The labour in casting, filing, setting and polishing that specific design. Complexity, not size, is what moves this number.
Where the design carries them. Lab-grown diamonds, cubic zirconia and natural gemstones, or stones you supply and we set.
Winged Unicorn stamp, your maker's mark, packaging, tags and certificate insert. The piece leaves ready to sell.
Argentium costs more per gram than sterling. It costs less per year.
Rates, validity and terms are confirmed per order in writing. Ask on WhatsApp and you get them the same day.
What we do
Take the range as it stands, or start from a blank page. Most buyers begin with the first and move to the third once the category proves out.
Buy the existing Argentium range at trade price and stock it under our mark or yours. The fastest route to a live Argentium shelf.
Our designs, your name. Your maker's mark alongside the Winged Unicorn, your box, your tags, your certificate insert.
We develop designs to your brief and produce them exclusively for you. The design stays out of our range and out of every other buyer's order.
Send a sketch, a CAD file, a photograph or an existing piece. We reproduce it in Argentium 960.
A complete Argentium range built around one idea, priced and specified as a set, for buyers launching a category rather than adding a SKU.
Shipped from India insured and tracked, direct to your warehouse or your store, in every market listed above.
Who we work with
Same alloy, same bench, same 300 grams. What changes is how much of the design work sits with you.
Direct to consumer brands
Already selling sterling or plated brass, and quietly absorbing the returns. Argentium removes the replating cycle and the tarnish complaint without moving the price point far.
Opens with white label · private label by the second order
Retailers and boutiques
Most stores leave it empty because sterling goes grey in the case. A precious metal that holds its colour in a lit display turns that gap into a category.
Buys the range · small repeat quantities
Independent designers
Send a file, a sketch or a photograph. What comes back is the piece, in Argentium 960, and it never appears in anyone else's catalogue afterwards.
Custom and contract · low quantity, high specificity
Distributors and exporters
Repeat runs on the same approved CAD and sample, with paperwork that clears customs without a phone call. And a story the retailers downstream can actually sell.
Volume · repeat schedule
Gifting programmes
A gift is stored, not worn. Sterling tarnishes fastest in exactly those conditions: a drawer, a box, a cupboard, unworn and unpolished. Argentium 960 does not, and it needs no plating to manage it.
You brand it, box it and resell it. We produce the piece, engrave your client’s logo and pack it to your specification. One design, one run, one deadline.
Return gifts, shagun and milni pieces in quantity, engraved with names and the date. A single 200-piece order clears the minimum several times over.
A silver gifting range that holds its colour on the shelf and in the customer’s cupboard. Stock it year round rather than only in season.
Buying direct for employees, clients or a milestone programme. Argentium is nickel free, which matters when you are gifting to hundreds of people whose skin you do not know.
Everyone gifts silver coins because a coin can be re-polished. A piece someone wears has to survive the drawer first.
How an order runs
Every stage ends with something you sign off before the next one starts. Nothing enters production on an assumption.
A message on WhatsApp with a sketch, a reference or a description. We come back with what is possible in Argentium 960, what it will weigh, and roughly what it will cost.
We draw it, render it, and send it with the metal weight and finish specification written out. Change it as many times as you need at this stage, because it is free here and expensive later.
A firm price per piece against the approved CAD, broken into metal, making, stones and finishing, with a validity window on the metal rate.
One physical piece, cast in Argentium 960 and finished, couriered to you. Optional, and recommended on a first order or anything with stones.
Cast, set, polished and quality checked. Lead time is confirmed in writing when the sample is approved, and it holds. Photographs at the halfway point on request.
Winged Unicorn stamp, your maker's mark, certificate insert, your packaging, your tags and barcodes. The piece leaves us in the state it will reach your customer.
Insured courier with door-to-door tracking and export documents attached. You get the tracking number the day it leaves.
Argentia is a wholesale and private label house today. A direct range for retail customers is in preparation, in the same Argentium 960, from the same bench.
Wholesale accounts are unaffected. Private label designs stay exclusive to the buyer who commissioned them, and they will not appear in the retail range.
Ask about the retail launchWho you will be talking to
There is no account queue between you and the people who decide what the bench does next. That is the practical advantage of buying from a house this size.
Handles the alloy relationship in London, pricing, export paperwork and the account itself. Questions about cost, terms or delivery come back from here.
LinkedIn
Third generation in jewellery and silver. Runs design direction, casting, stone setting and quality control. Questions about whether something can be made come back from here.
WhatsAppOne founder negotiates with London. The other negotiates with a furnace.
Questions
The questions buyers put to us, and the ones they put to a search box before they find us.
Argentium is a modern silver alloy invented by Peter Johns at Middlesex University in London and patented in 1998. It replaces the copper used in sterling silver with germanium. Copper is the ingredient in sterling that reacts with air and sulphur and turns the surface grey. Germanium instead forms a thin, clear, self-regenerating oxide layer on the surface that resists that reaction.
The result is a precious metal that stays brighter for longer, needs no rhodium plating, is nickel-free and hypoallergenic, and is made from recycled silver. The name and the mark are owned by Argentium International Limited, and only licensed users may sell jewellery as Argentium.
On the measures a jewellery buyer cares about, yes. Argentium 960 is 96 per cent fine silver against sterling's 92.5 per cent, so it is a higher-purity precious metal. It is up to seven times more tarnish resistant, it is whiter in colour because there is no copper to warm it, it is harder after heat hardening, and it carries no plating that can wear through.
The trade-off is cost. Argentium is more expensive per gram than sterling, because the silver content is higher and the alloy is licensed. Brands that switch do so because the cost lands once at purchase rather than repeatedly in re-polishing, replating and tarnish returns.
They are grades of the same alloy family, named for their silver content. Argentium 935 is 93.5 per cent silver, just above the sterling standard. Argentium 940 is 94 per cent. Argentium 960 is 96 per cent, which exceeds the Britannia standard of 95.8 per cent.
Higher grades are whiter, purer and slightly softer before hardening. We produce in Argentium 960. It is the grade that gives a buyer the strongest claim to make at the counter, and the one the Winged Unicorn mark certifies on our pieces.
It resists tarnish, it is not immune to it. In normal wear it holds colour far longer than sterling, and when it does dull it comes back with a soft cloth rather than a polishing bath or a chemical dip.
The tarnish resistance also improves over time, because germanium continues migrating to the surface and rebuilding the protective layer. There is no plating on the piece, so nothing wears through to expose a different metal underneath.
Yes. It is nickel-free, and the absence of a copper reaction means far less of the green or black skin marking that sterling causes on some people. It is one of the most common reasons brands move a whole earring line across.
It is real silver at a higher purity than sterling. Argentium 960 is 96 per cent fine silver. It is not a plating, not a coating, not a filled or bonded metal, and not a substitute. The Winged Unicorn mark exists specifically so a customer can verify that.
Argentium jewellery is made by a small number of licensed manufacturers worldwide. Argentia is India's first house built entirely on Argentium silver, supplying brands, retailers and designers in the United Kingdom, the European Union, the United States, Canada, the Gulf, Australia, Singapore, Hong Kong and India.
We work on wholesale, white label, private label and full custom. Send a design or a brief on WhatsApp and you get a weight, a price and a lead time back.
Yes. Argentia is an Argentium Silver Trademark Registered User, registration number AS2475, licensed by Argentium International Limited of Dunn Street, London, the company that owns the Argentium trademarks and the Winged Unicorn mark. The registration was countersigned by Argentium International on 14 September 2026.
We buy the master alloy from them directly and we stamp the Winged Unicorn on every piece. If you want to verify the registration, quote AS2475 to Argentium International at info@argentiumsilver.com.
300 grams of finished Argentium per order. Silver is bought and made by weight, so we quote MOQ in weight rather than in units, and you can spread that 300 grams across as many designs as you like.
As a rough guide, a daily-wear pendant runs about 3 to 6 grams, a ring about 3 to 5, and a pair of earrings about 4 to 8. So a 300 gram order is roughly 50 to 90 pieces in a mixed range, and considerably more if the pieces are fine. Exact counts come back with the quote once the designs are set.
Lead times depend on the design, the stone work and the size of the run, so we quote them per order rather than publishing a number we would have to qualify. What we do commit to: the lead time is confirmed in writing when the sample is approved, before you pay for bulk, and it holds.
Send the design on WhatsApp and you get a date the same day.
Worldwide from India. Regular routes are the United Kingdom, the European Union, the United States, Canada, the United Arab Emirates and the wider Gulf, Australia, Singapore, Hong Kong and across India. Russia is served on request.
Shipments go by insured courier with door-to-door tracking and full export documentation. Incoterms are agreed per order. Duties and import taxes are the buyer's responsibility unless we agree otherwise in writing beforehand.
Yes. We accept finished CAD, a technical sketch, a reference photograph, an existing sample, or a written brief. You get a CAD render with the metal weight and finish specification written out before any metal is cut.
Designs you commission are yours. We do not resell a private label design to another buyer and we do not add it to our own range.
The same way all precious metal is priced, in four parts. Metal: the finished weight of the piece multiplied by the Argentium rate on the day. Making: the labour in casting, filing, setting and polishing that design. Stones, where the design carries any. Finishing: hallmark, packaging and certificate.
Silver moves daily, so every quote carries a validity window rather than a fixed forever price. In India, Argentium lands at roughly 40 to 50 per cent above sterling. Both metals pay the same import duty, because India imports nearly all of its silver. The difference is the germanium, the patent licence and the fabrication, plus the fact that duty is charged on all of that rather than on silver alone. The full breakdown is here.
Send us a design and a quantity on WhatsApp and you get the four numbers back, itemised, so you can see exactly what moves if you change the specification.
Yes. Argentium is treated as high-purity silver rather than as a special case, and Argentium 960 is 96 per cent fine, which sits above the Britannia standard of 95.8 per cent. Your national Assay Office will mark it to the standard the alloy meets, so confirm the exact punch with them for your market.
Separately from any national hallmark, every Argentia piece carries the Winged Unicorn, the Argentium Guild's mark certifying the silver content. That is the mark your customer will recognise as Argentium specifically.
Claim the metal, the purity and the behaviour. You can say the piece is Argentium silver, that it is 96 per cent fine silver, that it is nickel-free, that it is made from recycled silver, and that it is highly tarnish resistant.
Avoid saying tarnish-proof or non-tarnish. The alloy resists tarnish, it does not eliminate it, and an absolute claim is the one a regulator or a returning customer will hold you to.
Repeat orders run on the same approved CAD and the same approved sample, so batch two matches batch one rather than being re-interpreted at the bench. Casting, setting, finishing and quality control all happen under one roof, on a bench that has been making silver since 1984.
Yes. Bezel, prong, claw, channel, pave, halo, cluster and repeat settings. We work with lab-grown diamonds, cubic zirconia and natural gemstones, and we will set stones you supply. The metal is the reason to work with us, and the setting work is shown further up this page.
Yes, and it is a category Argentium suits particularly well. An open back removes the structural floor of the setting, so the prongs and gallery rail carry the stone alone. Argentium is harder than sterling and can be precipitation hardened before the stone goes in, which keeps prongs from splaying under a large stone.
It also needs no plating, so the wearer's skin is in contact with silver rather than with a rhodium layer, and it forms no firescale inside a gallery that is impossible to polish. We build to the specification the wearer's astrologer has given, and we set the stone you send. We do not give astrological advice. The full guide is here.
Terms, currency and method are agreed per order and confirmed in writing on the proforma invoice before anything is cast. We invoice international buyers in their own currency where we can, so you are not carrying the exchange risk on our behalf.
Ask on WhatsApp and you get the terms for your order the same day.
Not yet. Argentia is a wholesale and private label house today. A direct retail range is in preparation. Wholesale accounts are unaffected by it, and private label designs stay exclusive to the buyer who commissioned them.
Twelve reads on the metal, sustainability, the bench, gifting, pricing and sourcing: why it resists tarnish, how it differs from sterling, and why it sits gently on skin. Useful if you are writing your own product copy.
The material
The material
The material
Gifting
The material
The bench
Sourcing
The material
Sourcing
The material
The material
The materialContact now
A photograph, a sketch, a link, or one sentence. You get a straight answer on whether we can make it in Argentium, what it will weigh, and roughly what it will cost.
WhatsApp is the fastest route and the one we actually watch. Replies within hours, usually faster. No form, no gatekeeping, no call before you are ready for one.
Contact now on WhatsAppArgentia
Argentium enquiry?
Send the design, the quantity and the market. You get a weight, a price and a lead time back, usually within hours. Minimum order is 300 grams.
Contact now on WhatsApp